People and Associates
Pieter Aucamp
(Executive Director)
Pieter holds a Masters in Business Administration (MBA, University of Pretoria 1994); BA Economics (BA, Potchefstroom University; / North - West University, 1985) and a Higher Education Diploma (HED, Potchefstroom University North - West University, 1983) He has completed various Executive Management Programs run through University of Pretoria, North West University and International Consulting Firms.
Pieter is focused to investigate ways to make businesses more competitive, while other projects make a contribution to give clients the cutting edge in customer retention and radical innovation. Throughout his career Pieter was part time involved as external examinator for UNISA, University of Pretoria (UP), IMM and the Tshwane University of Technology (TUT) in mainly the marketing subjects.
He is a director and co-founder of Bluestream Marketing (Pty) Ltd. He initiated Bluestream 9 years ago, with the key focus to assist clients to improve their Future Competitiveness. Some of Bluestream’s clients today count under the top 100 in SA. Pieter obtained most of his experience in Marketing and New Business Development in positions that he held and developed in the past 25 years. He is a director of 3 private companies; he also served as advisor and strategic associate to other companies over the past 10 years.
He has served most of his professional career in the Industrial and Retail Market where he fulfilled a number of senior management positions across the retail, industrial and management consulting sectors at Suprachem/Iscor, Speedy Tyre and Exhaust. Pieter has been widely recognised for his thought leadership and innovative approach and as an independent management consultant, he is sought after by the private and public sectors alike to assist rethink their business strategy and current business practices against the backdrop of business innovation and market research. Pieter was involved over the past 25 years in both national and international Innovation Projects.One of these projects is the Pro aim Golf glasses, a world first, which received both US and SA awards for innovation.
Over the years he obtained experience in the fields of:
Strategic Marketing, Competitive Intelligence, Market Research, Managing Sales Teams, Key Account Management, CRM, New Business Development, Feasibility Studies, Innovation and Management Consulting Projects.
Through well-researched strategies, communicated to people successfully, his main aim is to deliver value and results in organisations in order to enhance Future Competitiveness.