Research

At Bluestream RESEARCH our principal focus areas are in market research, research conceptualizations, business analysis and consultation. We are on the forefront with the most current scientifically proved business and marketing solutions and developments in customer satisfaction and service quality measurement and research.

Our practical experience and strong strategic alliances provides us with access to the latest technology, research methodologies and data analysis techniques. We have successfully implemented similar measurement and research developments for other South African organizations. We offer a unique custom-made solution and not the typical off-the shelf product.

Our philosophy is to enable you to successfully manage change, to answer complex and dynamic challenges while keeping in touch with the future.

Bluestream has the ability and capacity to facilitate a great variety of research and consulting projects.

Customer Satisfaction Research Customer Satisfaction Tracking Innovation Input Research New Product Research Intermediary Support Research Broker Satisfaction Research Key Account Management Research Individual Customer Reviews Competitive Intelligence Capacity Building Brand Awareness Research Industrial Market Research

What makes us distinctly different

An integrated value chain approach on all work and process Practical Business approach applied to work and process Unique research design specifically for the specific industry Simple, straightforward and understandable result interpretation & presentation Questions to be designed in collaboration with client for validity and reliability Quality assurance done by a unique peer review process

The Team

• Project management, Marketing and Research specialists overseeing all projects
• Industry Specialists allocated to projects on a per project basis
• Functional Strategists and Mentors with solid Industry and functional experience
• Field coordinators and field workers with both call centre and field research experience

Functional Experience
Our consulting company has deep experience working with large and small firms, although typical clients include, Top 100, or middle market companies. Our team members have been involved as executives and board members of technology venture start-ups, conducting research and assessments used by venture funds, and venture capital firms.

Methodologies & Technologies

• Personal Interviews
• Focus Groups
  
• Desk Research
  
• Quantitative Research
  
• Qualitative Research
  
• Instrument Development
  
• Most recent technologies are used
  

Main Industry Experience
We have done extensive work in the following sectors:
Chemical Industry, Iron and Steel, Ferrochrome, Mining, Banking Sector, Insurance Sector, Paper and Pulp, Petrochemical and Oil, Education and Training, Medical Services, Automotive, Retail Franchise, Tourism and Clothing.